By Debbie Neumayer

Cherie Guzman almost went under the knife to save her feet. Born with a “bad left foot” she says she inherited from her mom who also had the same problem, Cherie could barely walk by the time she came across the New Feet Store. She grew up in North Dakota and walked everywhere without proper shoes. By the time she was an adult, her arches had fallen and Cherie was limping around, trying to find relief. She spent hundreds of dollars on prescription orthotics that didn’t fit and were uncomfortable. She spent additional money on unattractive custom shoes that she dubbed “grandma shoes” only because she thought they would help. Since she enjoyed wearing pretty shoes, this was especially difficult to endure. In the summer of 2009, while taking her granddaughter sightseeing in Las Vegas, the navicular bone in her ankle dropped. The pain was so excruciating that she rushed to her physician. He told her that her ligaments were shot. The doctor said, “You need surgery to put titanium in your foot and you will need a brace for the rest of your life.”

Cherie is a professional massage therapist and couldn’t afford to take precious time away from work to recuperate from surgery. She also couldn’t accept the lifelong sentence of a brace, so she started looking at other alternatives. Cherie reports that during this time her foot hurt so badly that “it felt like I was walking on tacks.”  Her left foot pronated (turned in) and caused her constant pain. During this downhill plunge in her foot health, she also regretted that she couldn’t engage in one of her favorite recreational activities, dancing.

To compound her struggles, her mom (to whom she’d been very close) passed away that fall, on Labor Day of 2009. Her mother had suffered all her life with a bad leg, a bad foot, and scoliosis of the spine. Finally a doctor had put her in a brace and Cherie said it was like “resetting a tree that had been crooked for years.” The brace propped her up but her frail body couldn’t stand the pressure and she collapsed, turning her into an invalid. “It was really hard on her,” Cherie says. “She had wanted to live until she was 100 years old, but after that she lost her will to live and died at the age of 94. Everything was sharp about her except her physical condition.”

During her quest to find relief, Cherie decided to stop into a store that she had passed by every day for years. “Something told me to drop in,” she said. The name of the store was New Feet and there she met Jacki, whom she credits with saving her feet from surgery. Jacki explained how the orthotics worked, but Cherie didn’t need a lot of convincing. From her studies about posture and an earlier brief introduction to the concept of by a competitor, Cherie knew that she had found the answer she had been seeking. She tried on the competitor’s arch supports but after Jacki fitted her she realized that the New Feet material was far superior. It held her foot up better, where the competitor product was softer.  With her training in her professional field, Cherie learned that the feet have actually three arch areas that need support but that most orthotics only concentrate on one of them. The New Feet orthotics supported all crucial points on the feet.

The New Feet orthotics represent the ‘perfect feet’ and your feet will mold to fit them,” Cherie explains. “Just as your teeth will adjust to fit a brace, our whole body is easily molded.” She regrets that she didn’t learn about the New Feet orthotics much sooner. She says that “although my mother’s feet and back problems originated in the 1950s, had there been a New Feet store at that time, I think her health would have had a different outcome and she would have reached her goal to live to the age of 100.”

In October of 2009, Cherie saw the doctor who advised surgery and a brace. She bought her New Feet orthotics in November, and by February her left foot stopped hurting. The New Feet arch supports actually pushed her navicular bone back into place! Today Cherie walks without pain. She is a living advertisement to the efficacy of the New Feet orthotics and tells her clients and others about them at every chance.  Oh, and we must not forget to mention that she recently purchased some “sexy salsa” New Feet shoes and is back to dancing!

Vicki Chilicki recalls the Christmas five years ago that her husband, Michael, surprised her with a gift certificate for New Feet Store orthotics. Michael initially found out about the New Feet orthotics through a referral. He and Vicki are both avid golfers and he knew that arch support was important. However, when they entered the New Feet Store for the first time, Vicki walked right back out. “That’s too much money and I don’t want them,” she told him. Vicki admits that, at that time, she was “under protest.” She thought it could be a scam because of the cost.

Michael decided that he would use the gift certificate, instead. However, Vicki’s curiosity overcame her skepticism and she reconsidered when she saw Michael being fitted with the arch supports. When he asked if she’d like to try the “Relaxer,” she decided it wouldn’t hurt. She noticed immediately that her feet felt better. Vicki became sold on the orthotics and purchased a pair of Lifestyles arch supports the same day.

Vicki says that it took about three weeks for her feet to adjust to the devices. She emphasizes that a proper stance and balanced posture are very important to a good golf game. She and Michael both noticed better contact with the ball after they started wearing the New Feet arch supports. Michael has had significant hip problems for years and noticed that they eased when he began wearing the New Feet orthotics.

In contrast to her initial opinion years ago, now Vicki declares emphatically, “I believe in New Feet orthotics with all my heart!” She and Michael are loyal and devoted fans who regularly refer friends and family members to the New Feet Store products.

The lifetime guarantee that covers the orthotics is another benefit they are really sold on. If the arch supports break or crack or your feet change, the New Feet Store will replace them free of charge. The initial outlay might cost more than a less expensive department store brand, but the cheaper versions don’t support your feet as well and eventually wear out. So then you have to keep spending money to replace them.

Vicki and Michael diligently wear the various types of New Feet arch supports in all their shoes. In fact, they have even bought extras to keep on hand. Vicki says, “When you realize their value, then you want more!”

“New Feet orthotics give our feet the support they need to keep us in balance. And this is important, especially as we get older. We’re trying to maintain our health, and especially with being golfers we need to keep our legs, hips and feet in shape. I guess I have a fear of what would happen to us if we didn’t wear the New Feet arch supports,” Vicki admits. “Because of this, we never go without them!”

by Debbie Neumayer

Patty and Gary Gee are experienced golfers. They know that a good game depends upon a sharp eye, a balanced swing and steady stance. And they need the very best support for their feet. Patty says that for years, her feet and toes would burn in her golf shoes and she couldn’t understand why.  She would have to remove her shoes often to give her feet relief. She also had tried various remedies but the problem still persisted.

One day, she heard a radio advertisement for the New Feet shoes and orthotics and thought she would check them out. When Patty and Gary first entered the New Feet Store, they saw two ladies being fitted. The women were wearing inexpensive shoes that didn’t look like they would be good for their feet. Patty remembers remarking about it to her husband. She now realizes that if you have good orthotics, it makes all the difference to your feet–even if you are just wearing ordinary department store shoes.

Fast forward to today. Patty and Gary have both been wearing New Feet orthotics now for nearly six years. They didn’t know until they tried New Feet arch supports that they could make such a positive difference in their balance and foot health. Patty says, “It’s amazing. You start off stepping on a piece of paper for an impression of your feet and end up with plastic inserts that can change your life.”

Patty is enthusiastic about her experience. “We love the New Feet arch supports and wouldn’t go without them. We are especially sold on the lifetime guarantee. No matter whether the orthotics crack or break or even if your feet just change and you need a new fitting, New Feet will give you another pair. They will even replace them for half-price if you lose them. Their guarantee is really fantastic.”

She explains that they have referred numerous people to the New Feet Store, and no one has had to replace their orthotics. However, Patty says that her arches keep changing and Jacki is always there to fit her again with another pair. “It’s the greatest thing. If your arches change, Jacki will fit you again. Jacki is a professional fitter and she won’t let you go leave the store unless she’s done a perfect job for you.” Patty and Gary have observed that the word spreads fast about Jacki’s expertise. They were impressed that, when they entered the New Feet Store for the first time, there was a constant stream of people. However, no one was left alone. “Jacki has excellent customer service skills and makes everyone feel right at home, even if they have to wait for earlier arrivals to finish their fittings.”

Patty and Gary wear the various types of New Feet orthotics in all their shoes—whether they are golfing or in between games. They’ve learned that when it comes to arch supports, New Feet gives them their very best shot.

New Feet Store Donates 52 Pairs of Comfort Shoes to Charity’s Closet

SEAL BEACH, Calif., June 16, 2010 –  New Feet Global Franchise Inc., the franchise specializing in arch supports, comfort shoes and related products, recently donated 52 pairs of comfort shoes to Charity’s Closet, a thrift store that helps fund H.I.S. House, a homeless intervention shelter in Placentia.

“We were very glad to get the shoes, and they have been selling very well,” said Barbara Goff, co-manager of Charity’s Closet. “We have several customers who have sore feet, and they really appreciate being able to find shoes that really are comfortable and that they can afford.”

The staff at Charity’s Closet is all volunteer, and sales proceeds are used to fund H.I.S. House. Located at 134 N. Bradford Avenue in Placentia, the thrift store serves the community by offering low cost, quality clothing, shoes, furniture and other household goods.

“We enjoy helping others and are pleased that our donation was so well received,” said Maria Beane, president and CEO of New Feet Global Franchise Inc. “It is important to us to be involved in making a difference in our community, and we look forward to supporting other local charitable organizations.”

More information about the New Feet Store and franchise opportunities can be found by visiting the website at http://www.newfeetstore.com/franchise/index.php, or by calling
877-572-6338. Follow us on Twitter at http://twitter.com/newfeetstore, on Facebook at http://www.facebook.com/newfeetstore, or YouTube at http://www.youtube.com/newfeetstore.

About New Feet Store™
The Seal Beach California New Feet Store has been in business as a foot comfort center since 1997, in the same location. Over the years we have built a large, loyal customer base, and are now offering franchise opportunities based on our proven business model. The arch supports/orthotics industry reaches people of all ages and lifestyles, and the market continues to grow. Take the next step toward an exciting future by calling us at 1-888-639-3338 or visiting our website at www.newfeetstore.com. A better life begins with the New Feet Store™.

About H.I.S. House
H.I.S. House transitional shelter was founded in 1989 by Placentia Presbyterian Church. Since its inception, H.I.S. House has been home to 1927 men, women and children. Located at 913 N. Bradford Avenue, H.I.S. House is funded through donations, grants, fundraisers, and Charity’s Closet thrift store. To find out more about what we do, who we are and how to make a contribution of time, talent or money, please visit our website at: http://www.hishouseplacentia.org/default.asp

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Sales of Orthotics and Other Enhancement Products Expected to Reach $10.8 Billion This Year

Contact:
Pat Harriman
Director, Public Relations
949.370.2075
pat@newfeetstore.com

Sales of Orthotics and Other Enhancement Products Expected to Reach $10.8 Billion This Year

SEAL BEACH, Calif., May 18, 2010 –  New Feet Global Franchise Inc., the franchise specializing in arch supports, comfort shoes and related products, offers the opportunity to be part of this growing market. According to Business Communications Co. (BCC) Research Reports, sales of orthotics and other enhancement products are expected to reach $10.8 billion in 2010.

“This is an unsaturated market, offering excellent growth opportunities, because about 75 to 80 percent of people will experience some kind of problem or discomfort with their feet,” said Maria Beane, president and CEO of New Feet Global Franchise Inc. “My husband Tod and I have owned our New Feet Store in Seal Beach for three years, and we have found that recession or no recession, customers will purchase products that make a difference in their lives.”

The Seal Beach New Feet Store is located at 2926 Westminster Avenue. The Beanes have owned the store since 2007, and began offering franchise opportunities in Southern California earlier this year. The store enjoys a 40% rate of repeat and referral customers, with orthotics and arch supports accounting for 70% of sales and about 30% from comfort shoe sales.

“A New Feet Store franchise offers the opportunity to build a trusted foot comfort center in your community,” Beane said. “Our franchisees enjoy the independence of being a business owner backed our established system and proven model.  We are looking for franchisees who enjoy improving the lives of their customers, and want to be part of our team as we work together to grow our brand.”

More information about the New Feet Store and franchise opportunities can be found by visiting the website at http://www.newfeetstore.com/franchise/index.php, or by calling
877-572-6338. Follow us on Twitter at http://twitter.com/newfeetstore, on Facebook at
http://www.facebook.com/newfeetstore, or YouTube at http://www.youtube.com/newfeetstore.

About New Feet Store™
The Seal Beach California New Feet Store has been in business as a foot comfort center since 1997, in the same location. Over the years we have built a large, loyal customer base, and are now offering franchise opportunities based on our proven business model. The arch supports/orthotics industry reaches people of all ages and lifestyles, and the market continues to grow. Take the next step toward an exciting future by calling us at 1-888-639-3338 or visiting our website at www.newfeetstore.com. A better life begins with the New Feet Store™.

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A number of years before the Great Recession hit, I experienced a downturn in my own personal economy. Out of work and with my car repossessed, I found myself getting around by foot. I knew nothing about feet except that they were my primary mode of transportation at the time. I didn’t pay attention to the types of shoes I was wearing. No one had told me I should support my feet, ankles and arches. My financial situation was such that I couldn’t afford a car for the next five years and so I got around town and various places by walking and via bus. The upside was that I lost weight and carrying groceries several blocks to my house toned my muscles. For the most part, I got into better shape than I’d been in years!

However, the toll on my feet started showing.  At one point, I slipped on some mud and wrenched my ankle sideways. The pain and weakness in the sides of my foot didn’t go away. I always relied on my chiropractor and massage therapist to keep me straightened out because I was always doing something to get out of whack.  If there was something to trip on, for some reason, my feet found it!

I eventually found myself unable to even cross a grocery store parking lot without experiencing a lot of excruciating pain and was sure my foot was broken. After suffering for more than a month, I asked my chiropractor to take x-rays of my foot. He said my bones were all intact and I was very surprised. But how could I fix something that wasn’t broken? I needed another answer. Because I had to favor this sore foot, I walked with an uneven gait and had to get regular spinal adjustments to keep the discomfort at bay.

As a self-employed writer, I was always searching for new and interesting clients. My background and expertise was in medical writing, so when I saw an ad on craigslist for New Feet Store seeking a copywriter, I applied.  Because there were so many unemployed writers by that time, the company received dozens of responses. However, I was blessed to get into the final running and was hired to write content for their new Web site.  Because my feet were in such bad condition, I opted to trade most of my pay in New Feet Store arch supports/orthotics and comfort shoes that would support my feet properly.  

This turned out to be such a blessing in my life. I was treated with care and concern and wasn’t rushed through the process. An impression was taken of my feet, in which I stood on a piece of paper and an inked imprint beneath showed where the imbalance was in my arches, toes and heels.  I was fitted with two pairs of New Feet Store arch supports for both dress and casual shoes. I also selected a pair of sturdy walking shoes that contained the most supportive arch supports, designed for people who walked a lot. 

It took about a month for my feet to conform to the arch supports, but what a difference it made! I was delighted and relieved to find I could walk–not only across the grocery store parking lot without pain–but actually take long strolls across town without any discomfort at all. The New Feet Store arch supports not only helped to support my arches, they also helped align my hips and spine so that my entire body experienced a more even distribution of weight on my feet.

I was so excited about this improvement in my foot health that I offered to write a testimonial for The New Feet Store for free. I cringe as I see people walking about town with unbalanced gaits who look like their feet are ready to give way. I feel like going up to them and telling them about the wonderful world of orthotics and arch supports. So here is my story…my (unpaid) blog about how I stepped into a new world of foot comfort through the New Feet Store.  I volunteered to share my account so hopefully it might benefit others who are suffering needlessly. There is a better way and I’m glad I stumbled onto it!